Radical change, inspired by you

VU is changing the way you care for your skin, with high-performance skin care created for your unique environment. Founded in Venice, California, VU believes in transparency, safe ingredients, and results backed by scientific research. My Regimen Builder assesses your skin's needs for your particular location. Our cruelty-free, ethical formulations block damaging irritants and repair your skin. Products perform alone or together, delivering advanced nutrients to stimulate your natural anti-aging response. Try the new cult favorite. #vuGlow

Stop wasting money on skin care that isn't made for you. 

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fast, lasting results

Stop expensive trial & error. Get skin care for your unique environment and lifestyle.

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serums & treatments

Repair post-summer and prepare for winter with intuitive C & E, Free Radical Defense, and Deep Moisturizing treatments

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magically radiant

Proven improvement and lasting skin health with proper pH & nutrients. #vuGlow

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The gram gives you points

Become a Glow Pro. Follow us on Instagram and earn points toward stuff & exclusive product releases. @vu_skincare

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Urban Defense Gel

Before following us for rewards, grab VU Urban Defense Gel. It fights your phone's blue-light damage with proven regeneration. 

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