About Us

from pollution to solution

Detox. Repair. Protect.

“Volto Urbano conquers the environmental assault that accelerates skin aging”

the first environmental skin-care line

This is Volto Urbano, a new approach to skin care where skin type, environment and seasons matter equally. Made in the USA, our specially formulated cleansers, balancers, boosts and moisturizers protect skin from man-made and natural climate irritants while supercharging your natural repair and healing.

Our customizable product regimens clear toxins, protect against irritants, and heal your skin.

My Regimen Builder creates unique solutions just for you, based on your skin's environment. Create and save your adjusted regimens today because where you live, work and travel are as important to your overall health as your skin type. Learn more about our philosophy and products below.

the natural Volto Urbano Glow

Plantbased products like Antioxidant Balancing Mist optimize your skin's pH, for a fresh, natural glow. No trends, no tricks: just results.

Follow with Free Radical Repair Serum, Ultimate C & E Serum, and Urban Defense Gel. Our exclusive My Regimen Builder assesses your needs and advises on products that are best for you, together.

Self-care isn't selfish. Heal & nourish your skin.

Repair & nourish

Let's declutter your shelfie, down to what truly works for you. Volto Urbano is clean, cruelty-free, and designed to work as a system. After cleansing and toning, our treatments and boosts are an integral part of any customized regimen. Each product delivers the right nutrients to stimulate and encourage the body's natural healing and repair processes in different ways.

Stop wasting money on skin care that isn't made for you.

all about ingredients

Volto Urbano embraces the Clean Beauty movement that emphasizes safe and effective lab-synthesized ingredients where natural ones cannot measure up.

While we embrace vegan, natural active ingredients like Roman Blue Chamomile (Azulene), Green Tea Extract and Red Algae (Astaxanthin), we use clean lab-synthesized preservatives like sodium benzoate, potassium sorbate and caprylhydroxamic acid.

We never put these ingredients in our products:
Parabens, Synthetic Fragrance, Synthetic Dyes, Gluten, Mineral Oil, Paraffin, Petrolatum, Animal-sourced Ingredients (such as bovine-sourced collagen, elastin, colostrum, placenta extract), Lanolin, Beeswax, Propylene Glycol, Sodium Lauryl or Laureth Sulfates, Phthalates, Toluene, Talc, Triclosan, Benzophenones, Progesterone, Formaldehyde-releasing Preservatives (such as imidazolidinyl urea, diazolidinyl urea, DMDM hydantoin, quaternium-15), Solvent Alcohols, Methylisothiazolinone, Triethanolamine, Monoethanolamine, Diethanolamine.

Let's get personal

Now that you know more about us, let's learn about you. Start healing your skin now with a custom evaluation.

I want glowing skin

say hi to Lela, she's really nice

This working single mother is VU's founder and passionate skin nerd, Lela Kelly. She's changing the way we look at skin. (And she's responsible for creating LA phenomenon, the #vuGlow.)