Hi -- I'm Lela Kelly, a single mom living in Los Angeles with my three great kids. I'm a trained attorney and a total skin-care nerd who grew up in the Philippines where the gentle weather and lack of pollution were Nirvana for my skin. Later, when I moved to the United States mainland to attend college at The University of Southern California, my skin went berserk in all the wrong ways.

In Los Angeles, I was for the first time exposed to desert dryness, particulate pollution, indoor ozone from machines like air conditioners and skin-damaging blue light from all my new devices in addition to UV light from the Sun. That’s where my Volto Urbano journey truly begins in a serious way.

Over the next ten years, my skin reacted poorly each time I moved to a new city until I pieced together that changing environmental irritants were messing with my formerly reliable skincare routines.

I researched even further, took cosmetic chemistry classes and worked as outside counsel to a major beauty company. In all that time, I found no skin care line that addressed these irritants the way I wanted it done.

Bottom line: We cannot escape the environmental irritants that accelerate skin aging and block the effectiveness of other skin care products. Taking your environment into account should be just as important as your skin type when choosing the right skin care products.

That’s why I formulated Volto Urbano – because people need a reliable way to adjust their skin care use for healthier skin that glows naturally. At Volto Urbano, we tested in virtually every climate throughout the United States with all sorts of skin types so that our products give you the results you should expect from us.

We also made finding the right products easier with our My Regimen Builder app where you answer 6 questions and we recommend products for you and your surroundings. With Volto Urbano, you can save regimens, subscribe to products on your own schedule and even pay over time with our partner, Afterpay.

That’s who we are –passionate skin care nerds who deliver high performing, high-quality products that address issues the current skin care market has largely missed.

Please check out VU Life and Science to empower your choices and experience the full force of VU.