“Volto Urbano conquers the environmental assault that accelerates skin aging”
say hi to Lela, she's really nice
Hi -- I'm Lela Kelly, a single mom living in Los Angeles with my three great kids. I'm a trained attorney and a total skin-care nerd who grew up in the Philippines where the gentle weather and lack of pollution were Nirvana for my skin. Later, when I moved to the United States mainland to attend college at The University of Southern California, my skin went berserk in all the wrong ways.
In Los Angeles, I was for the first time exposed to desert dryness, particulate pollution, indoor ozone from machines like air conditioners and skin-damaging blue light from all my new devices in addition to UV light from the Sun. That’s where my Volto Urbano journey truly begins in a serious way.
Over the next ten years, my skin reacted poorly each time I moved to a new city until I pieced together that changing environmental irritants were messing with my formerly reliable skincare routines.
I researched even further, took cosmetic chemistry classes and worked as outside counsel to a major beauty company. In all that time, I found no skin care line that addressed these irritants the way I wanted it done.
Bottom line: We cannot escape the environmental irritants that accelerate skin aging and block the effectiveness of other skin care products. Taking your environment into account should be just as important as your skin type when choosing the right skin care products.
That’s why I formulated Volto Urbano – because people need a reliable way to adjust their skin care use for healthier skin that glows naturally. At Volto Urbano, we tested in virtually every climate throughout the United States with all sorts of skin types so that our products give you the results you should expect from us.
We also made finding the right products easier with our My Regimen Builder app where you answer 6 questions and we recommend products for you and your surroundings. With Volto Urbano, you can save regimens, subscribe to products on your own schedule and even pay over time with our partner, Afterpay.
That’s who we are –passionate skin care nerds who deliver high performing, high-quality products that address issues the current skin care market has largely missed.
the first environmental skin-care line
This is Volto Urbano, a new approach to skin care where skin type, environment and seasons matter equally. Made in the USA, our specially formulated cleansers, balancers, boosts and moisturizers protect skin from man-made and natural climate irritants while supercharging your natural repair and healing.
Our customizable product regimens clear toxins, protect against irritants, and heal your skin.
My Regimen Builder creates unique solutions just for you, based on your skin's environment. Create and save your adjusted regimens today because where you live, work and travel are as important to your overall health as your skin type. Learn more about our philosophy and products below.
the natural Volto Urbano Glow
Plantbased products like Antioxidant Balancing Mist optimize your skin's pH, for a fresh, natural glow. No trends, no tricks: just results.
Follow with Free Radical Repair Serum, Ultimate C & E Serum, and Urban Defense Gel. Our exclusive My Regimen Builder assesses your needs and advises on products that are best for you, together.
Self-care isn't selfish. Heal & nourish your skin.
Repair & nourish
Let's declutter your shelfie, down to what truly works for you. Volto Urbano is clean, cruelty-free, and designed to work as a system. After cleansing and toning, our treatments and boosts are an integral part of any customized regimen. Each product delivers the right nutrients to stimulate and encourage the body's natural healing and repair processes in different ways.
Stop wasting money on skin care that isn't made for you.
all about ingredients
Volto Urbano embraces the Clean Beauty movement that emphasizes safe and effective lab-synthesized ingredients where natural ones cannot measure up.
While we embrace vegan, natural active ingredients like Roman Blue Chamomile (Azulene), Green Tea Extract and Red Algae (Astaxanthin), we use clean lab-synthesized preservatives like sodium benzoate, potassium sorbate and caprylhydroxamic acid.
We never put these ingredients in our products:
Parabens, Synthetic Fragrance, Synthetic Dyes, Gluten, Mineral Oil, Paraffin, Petrolatum, Animal-sourced Ingredients (such as bovine-sourced collagen, elastin, colostrum, placenta extract), Lanolin, Beeswax, Propylene Glycol, Sodium Lauryl or Laureth Sulfates, Phthalates, Toluene, Talc, Triclosan, Benzophenones, Progesterone, Formaldehyde-releasing Preservatives (such as imidazolidinyl urea, diazolidinyl urea, DMDM hydantoin, quaternium-15), Solvent Alcohols, Methylisothiazolinone, Triethanolamine, Monoethanolamine, Diethanolamine.